Brand assets
This is how AcrossEstate looks. And how it sounds.
Everything partners, press and the team need for a consistent presence: logo, colours, typeface, tone of voice and imagery, in German, English and Georgian.
Brand core
What AcrossEstate stands for
International new-build projects. Clearly structured. Transparently presented.
AcrossEstate is the neutral platform for international buyers. We show projects, developers and neighbourhoods in markets our users don't know yet, explained clearly and with honest data.
Launch market: Georgia
- 01
Clarity
We turn complex purchases abroad into simple steps: documents, payment plans, running costs.
- 02
Honesty
Only explicit checks such as “Developer Verified” or “Updated on …”, never a vague “Verified”.
- 03
Neutrality
No hidden ranking. Every partner relationship is visibly labelled.
Logo
One word, two colours
The wordmark is the AcrossEstate logo. “Estate” is always Skyline Aqua; only “Across” changes with the surface.
Always one word
AcrossEstate, written together. Never “Across Estate” or “Across Estates”.
“Estate” is always Aqua
“Across” is white on blue and Across Blue on light surfaces.
Instrument Sans 600
Set slightly tighter. Legibility comes from size, never from recolouring.
The AE icon
A strong “A” and three Aqua bars forming an “E”, like the floors of a skyline.
- Favicon and app icon
- Social preview images and avatars
- Not in the site header, which uses the wordmark
Please don't
Split it or make it plural
Recolour “Estate”
Use gradients
Distort or stretch it
Use other weights or italics
Add shadows or effects
Colours
Across Blue carries the brand, Aqua marks the action
Four colours form the core. Click a colour to copy its hex value.
Brand surface: header, hero, large areas
Signature accent for actions and “Estate”
Text on Aqua, depth, shadows
Headings on white
Neutrals, accents and signals
Page
#F8FAFD
Coastal Canvas
#FBF5EC
Border
#D9E0EA
Body
#344054
Muted
#667085
Qvevri Gold
#BB976D
Blue 700
#1A48B5
Blue 100
#DFEAFF
Aqua 600
#197B8A
Success
#00C96B
Warning
#FFB300
Error
#FF3D3D
Never use Aqua as a large surface or for body text, and always pair it with Navy text. Qvevri Gold only rarely. No brand gradient.
Typeface
Instrument Sans
Clear, modern and calm. Free under the SIL Open Font License and self-hosted on the website.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ÄÖÜ äöüß 0123456789 € $ ₾
New build in Batumi
400 Regular · Body text
New build in Batumi
500 Medium · Labels, navigation, buttons
New build in Batumi
600 SemiBold · Headings, wordmark, prices
Type scale
| Style | Desktop | Mobile | Weight |
|---|---|---|---|
| Display | 56 px | 40 px | 600 |
| H1 | 44 px | 34 px | 600 |
| H2 | 36 px | 28 px | 600 |
| H3 | 28 px | 22 px | 600 |
| Card title | 22 px | 20 px | 600 |
| Body L | 18 px | 18 px | 400 |
| Body | 16 px | 16 px | 400 |
| Body S | 14 px | 14 px | 400 |
| Button | 15 px | 15 px | 500 |
| Label | 13 px | 13 px | 500 |
- Only 400, 500 and 600, no bold 700.
- Georgian: Noto Sans Georgian, fallback BPG Nino Mtavruli.
Tone of voice
Clear, honest, neutral, calm
We explain unfamiliar markets. We don't sell dreams.
- 1
Clear, not complicated
Short sentences, concrete terms.
“See available documents, payment plans and running costs.”
- 2
Honest, not hype
No promises about returns or appreciation.
“This is not investment, legal or tax advice.”
- 3
Neutral, not salesy
We are a platform, not an agent.
“Developer Verified” · “Updated on 3 Nov 2026”
- 4
Calm and respectful
No pressure, no exclamation marks.
“Your next new-build project starts here.”
How we sound, and how we don't
Developer Verified · Project Data Checked
Verified (without saying what was checked)
Only a few left
Last chance! Grab it now!
Project data supplied by the developers
Guaranteed 12 % annual return
AcrossEstate
Across Estate · Across Estates
Three languages
One voice in German, English and Georgian
The same sentence, the same attitude. Translations stay factual and close to the original.
Deutsch
Immobilien im Ausland sicher finden
Projekte, Projektentwickler und Lagen in Märkten, die Sie noch nicht kennen — klar erklärt, mit ehrlichen Daten.
English
Find property abroad with confidence
Projects, developers and neighbourhoods in markets you don't know yet — explained clearly, with honest data.
ქართული
იპოვეთ უცხოური უძრავი ქონება ნდობით
პროექტები, დეველოპერები და უბნები ბაზრებზე, რომლებიც ჯერ არ იცნობთ — ნათლად ახსნილი, გულწრფელი მონაცემებით.
Imagery
Bright daylight, coastline, real projects
Images show the listed projects and Georgia's landscape between the Black Sea and the Caucasus.
Daylight and clear skies
Natural colours that sit well with Across Blue and Aqua.
Real projects
Visualisations are labelled as such.
Illustration: Batumi skyline
Flat shapes in Blue, Aqua, Canvas and Gold, as in the footer.
No stock clichés
No banknotes, handshakes or luxury poses.
Brand family
Independent sister brands
Black Coast Capital and Black Coast Systems are brands of their own. They stand next to AcrossEstate, never inside it.
Black Coast Capital
- Its own surface in black #0B0D0E, never an AcrossEstate tone.
- Logo only complete and unchanged.
- Every relationship visibly labelled, no hidden ranking.
Black Coast Systems
- The technology behind the platform.
- Only as a quiet “Powered by” line in the footer.
- No card, no badge, no foreign colour.
Do's and don'ts
- AcrossEstate as one word
- Header and hero in solid Across Blue
- Aqua for actions, with Navy text
- Explicit checks with a date
- “Across Estate” or “Across Estates”
- Gradients as a brand surface
- Bold 700 for normal hierarchy
- Promises about returns or value
Everything in one document
The corporate identity guide covers logo, colours, typeface, tone of voice and imagery in 24 pages.