In short
According to Geostat, about 7.8 million international travellers arrived in Georgia in 2025, 5.9% more than in 2024. Visits with at least one overnight stay numbered 5.5 million. 2.7 million visits included Adjara and 3.8 million included Tbilisi. More than half of all visits came from Russia, Turkey and Armenia.
The figures with sourcesBatumi airport saw about 213,000 arriving passengers in August 2025 and about 40,000 in February.
How to read the figuresThe figures
Checked on 2 November 2026. Geostat publishes each year's figures at the end of the following January.
Geostat recorded 7.8 million arrivals of international travellers in 2025, up 5.9% on 2024. Of these, 6.9 million counted as visits by international visitors. Visits with an overnight stay, the tourist visits, rose 8.4% to 5.5 million.
Of all visits in 2025, 3.8 million included Tbilisi and 2.7 million included Adjara. Because one visit can take in several regions, Geostat calculates the shares against the total of regional visits: 36.2% for Tbilisi and 25.7% for Adjara. Measured against the 6.9 million visits, well over a third included Adjara.
By visits, Russia led in 2025 with 1.6 million, followed by Turkey with 1.2 million and Armenia with 0.9 million. Together these three countries accounted for about 3.7 million of the 6.9 million visits, more than half.
International visitors spent GEL 15.0 billion in Georgia in 2025, 5.1% more than a year earlier. Spending per visit was GEL 2,187.3, down 1.1%.
In 2025, 2,783 hotels and hotel-type establishments reported 6.2 million guests, 62.7% of them from abroad. Adjara has the largest share of establishments, at 21.3%. The release gives no occupancy rate.
The operator, TAV, reports 1,229,949 passengers at Batumi airport in 2025, up from about one million in 2024. About 213,000 passengers arrived in August and about 40,000 in February.
Reading the data
Tourism statistics measure people moving. For a single holiday flat they answer only some of the questions.
Travellers are all arrivals at the border. The survey counts as visitors those travellers aged 15 or over who stay less than a year, excluding workers, diplomats and frequent border crossers. Tourists are visitors who stay overnight; day-trippers are not.
Someone who comes three times a year counts three times, so visits outnumber individuals. For demand for beds, the relevant figure is tourist visits, those with an overnight stay.
Arrivals at Batumi airport in August 2025 were more than five times those in February. Demand on the coast hinges on the summer. If you buy a holiday flat, budget for long quiet months.
Three neighbouring countries account for more than half of all visits. A change in border rules, flight links or conditions in any one of them is felt along the whole coast.
None of these series measures how often private holiday flats are booked or what they earn. Hotel statistics cover registered establishments and give no occupancy. More visits do not automatically mean more bookings for your flat.
Geostat publishes the Inbound Tourism Statistics quarterly and as an annual figure. GNTA reports border crossings by nationality. For the region itself, Adjara's Tourism Department is the body to ask. Check the method and period of any source before you compare figures.
Frequently asked questions
Visitor numbers, Batumi, the season and source markets.
Geostat counted 5.5 million tourist visits in 2025, meaning visits with at least one overnight stay. In total 7.8 million international travellers arrived. Figures for 2026 are due at the end of January 2027.
There is no official annual figure for the city alone. Geostat reports 2.7 million visits to the Adjara region in 2025. Batumi airport handled 1,229,949 passengers in 2025.
The main season is the summer, peaking in August. About 213,000 passengers arrived at Batumi airport in August 2025, against about 40,000 in February. In winter the coast is quiet.
In 2025, Russia, Turkey and Armenia, with about 3.7 million of the 6.9 million visits between them. GNTA, the national tourism administration, publishes border crossings by nationality at gnta.ge.
No. The statistics count visits, not bookings of private flats, and give no occupancy. Your income depends on location, price, fit-out and management. Use cautious assumptions of your own.
Last reviewed on 3 November 2026. Sources: Geostat (geostat.ge): Inbound Tourism Statistics (2025), 30 January 2026, Geostat (geostat.ge): Information on hotels and hotel type enterprises, 2025, 26 August 2026, Georgian National Tourism Administration (gnta.ge): border crossings by nationality, TAV Airports (batumiairport.com): Batumi airport brochure with 2025 traffic figures, Tourism Department of the Autonomous Republic of Adjara. This guide is not legal or tax advice.
Read next
How holiday letting works, what yield in Batumi really means and how the climate shapes the season.
The statistics show the season and where guests come from. Which location suits your letting plans is on the project pages.